The Doonan Difference: Focus on Value, Not Just Price
Are you a trailer dealer tired of competing solely on price? At Doonan, we believe in a better way. We empower our dealer network to sell trailers based on their superior value, exceptional quality, and the ability to solve a customer’s specific problems. Our commitment is to building custom trailers that fit the job, not just what’s easiest to manufacture.

Why Partner with Doonan?
By providing custom trailer solutions that are precisely tailored to a client’s needs, we enable our partners to stand out in a crowded market. This strategy is about building lasting relationships and a reputation for excellence. By focusing on the unique benefits of our specialized trailers, our dealers can achieve higher profitability and cultivate a loyal customer base, securing more repeat business and valuable referrals.
Key Advantages for Our Dealers:
- Focus on Value, Not Just Price: Sell the right heavy haul trailer for the job. This approach leads to more satisfied customers who understand the long-term value of a quality-built trailer, rather than just the initial cost.
- Reduce Inventory Costs: Stock fewer trailers and customize them based on a customer’s specific needs. Our flexible custom trailer manufacturing process allows you to maintain lower inventory levels, reducing overhead and improving cash flow.
- Provide Faster Turnaround: We have optimized our production to convert stock orders into sold orders quickly. This means minimal lead time for your customers, allowing them to get their customized trailer on the road faster.
With over 1,500 standard options for customization, we are equipped to handle a wide range of needs, from flatbeds to custom gooseneck trailers. We also offer dedicated support for truly unique requirements. This is the Doonan Difference, a commitment to craftsmanship, partnership, and profitable growth.